Spark Social

This is us

We took the sourest lemon life has to offer, and turned it into something resembling lemonade

“That’s one small step for man, one giant leap for mankind.”

For us, every step counts.

Spark Social was established in November 2024 as an innovative purpose-driven investing ecosystem uniting purpose, capital, and wealth for a better tomorrow. By integrating forward-thinking technology with a deep commitment to social good, Spark Social transforms how individuals and organizations engage with society—driving sustainable wellbeing, value creation, and wealth growth.

Spark Social has evolved through a structured development, reflecting our long-term vision of building a purpose-driven capital ecosystem.

Our journey began with impact investing through the Purpose Fund, with roots tracing back to November 2024. During this phase, we focused on deploying capital into purpose-driven opportunities, guided by our belief that financial returns and societal progress can be aligned. Over time, this approach has matured, supported by real investment experience and a growing portfolio of purpose-led enterprises.

In April 2026, Spark Social entered its second phase as a fully integrated Impact & PWR investing platform, delivered through Spark Impact and MySparkSocial. In this phase, we combine capital deployment with structured social value creation—bringing together institutional investors, corporations, and ecosystem partners to design, fund, and deliver programs and investments guided by our Purpose, Wellbeing & Resilience (PWR) framework. This marks the transition from investing alone to a broader system that connects capital with capability and measurable impact.

Looking ahead, Spark Social will expand into its next phase by extending purpose-driven capital into everyday participation. This includes enabling individuals and communities to engage more directly in creating value through structured programs, recognition mechanisms, and participation-based models embedded in daily life. Through this evolution, Spark Social aims to build a more inclusive and scalable ecosystem—where purpose, wellbeing, and resilience are integrated into how people live, engage, and create value over time.

We’re here to make the jump – together. Our team of regulatory, social impact & communications professionals and business strategists will enable you to take your business into a new era, transforming it for success that outshines even stars in the night sky! Don’t be restricted by border; unleash yourself with us and reach heights no man has reached before. Join our journey today as we strode bravely toward a path far more fulfilling than ever dreamed possible.

“That’s one small step for man, one giants leap for mankind.”
For us, every step counts

What we believe?

The history has witnessed many companies and individuals neglecting their social responsibility in pursuit of their own self-interest. Greedy is leading to damaged society. As a result, the corporate regulator has begun setting regulatory requirements for corporations to incorporate social consideration when formulating business strategies. It is also believed that social problems are closely related to all stakeholders in society, and even an individual or a small shop can have an impact on society.

We have strategically positioned ourselves to be a platform to address social problems.

Meet Our Team!

Responsible for making the magic happen

Luke Cheng

Founder

Alfa MA

Chief Consultant

Lucas FONG

Chief Technology Officer

3

Fei, Fulok, Jack

Happy Employee

Luke Cheng

Founder and Managing Principal of GCC Capital

Founder and Chief Value Officer of Spark Social, and Managing Founder of MySparkSocial

Purpose & Resilience Strategist, and Creator of Purpose in Motion

Founder’s Story

My purpose is to help people and organizations live with clarity, resilience, and integrity—turning purpose into practical action that drives personal growth, professional excellence, and sustainable value for society. My work is grounded in three guiding principles: live with purpose, build with resilience, and lead for impact.

With over 20 years in the financial services sector, I have led across compliance, regulatory affairs, and business integrity—beginning at HKEx and progressing into senior leadership roles at HSBC, UBS, Natixis, and Standard Chartered. Throughout my career, I have championed ethical standards, transparency, and resilient governance across wealth management, global markets, and corporate finance.

In 2015, I transitioned into entrepreneurship, establishing a consulting practice supporting business growth, strategic development, compliance, sustainability, branding, and digital transformation. Drawing on my regulatory foundation and belief in business as a force for good, I began expanding into social impact, wellbeing, and systems design.

In 2024, I founded Spark Social—a purpose-driven investing ecosystem dedicated to redefining how purpose, wellbeing, and resilience shape personal, organizational, and societal value. Spark Social integrates community, technology, and social value to help people and organizations turn purpose into practical action, strengthen wellbeing, and create meaningful, lasting change.

Today, I work at the intersection of purpose, resilience, wellbeing, and integrity. Through Spark Social and my personal development initiative, Purpose in Motion, I help individuals, leaders, and organizations align clarity with action, navigate change with resilience, and lead with purpose for collective wellbeing and impact.

If you believe that true success comes from growth, resilience, and meaningful contribution, I welcome you to connect.

Our Footprints in Asia

Hong Kong

As a major capital hub, Hong Kong provides strategic access to the Asia-Pacific region, allowing Spark Social to support investors and partners in the region with ease.

Melbourne

Known for its rich cultural diversity, Melbourne is an ideal base to foster inclusive, socially impactful initiatives aligned with Spark Social’s values and mission.

Shenzhen

Recognized as a technology and innovation hub in China, Shenzhen offers a dynamic environment for advancing tech-driven social impact initiatives and partnerships.

Our history

2022 August

Publication of Avocardo – a Social Value Magazine
Insights on social value, aiming to inspire collective creativity in addressing global development challenges

2023 April

Establishment of a private equity arm of Spark Social
Established a private equity arm of Spark Social, and invested in our first project of a battery material manufacturing company

2024 January

Trial launch of our Online Platform
A trial version of an online platform for Spark Social Community

2024 September

Transformation of Spark Social Community to form a digital platform of creating Social Value
Being inspired with our magazine about social value, we transformed our community to an ecosystem for social value and social innovation, which was branded under MySparkSocial

2024 November

Official Launch of Spark Social
Establishment of our presence in Hong Kong and official launch of Spark Social in both Australia and Hong Kong

2025 January

First Social Impact Project
Our first social impact community initiative, Reclaim Smile, designed to boost resilience and foster community spirit among cancer patients, both those currently undergoing treatment and those recovering, as well as their caregivers

2025 June

Second Private Equity Project
Invested in our second private equity project of a clean energy & trade solutions company

2026 April

Second Phase of Spark Social Launched
Advanced our mission of value creation by extending PWR-driven programs and projects with our ecosystem partner - MySparkSocial.

Luke Cheng - Founder

Founder & Managing Principal of GCC Capital 

Founder and Chief Value Officer of Spark Social, and Managing Founder of MySparkSocial

Creator of Purpose in Motion & Purpose & Resilience Strategist

My purpose is to help people and organizations live with clarity, resilience, and integrity—turning purpose into practical action that drives personal growth, professional excellence, and sustainable value for society. My work is grounded in this guiding principle: live with purpose, choose with clarity, build with resilience & integrity, and lead for impact.

With over 20 years in the financial services sector, I have led across compliance, regulatory affairs, and business integrity—beginning at HKEx and progressing into senior leadership roles at HSBC, UBS, Natixis, and Standard Chartered. Throughout my career, I have championed ethical standards, transparency, and resilient governance across wealth management, global markets, and corporate finance.

In 2015, I transitioned into entrepreneurship, establishing a consulting practice supporting business growth, strategic development, compliance, sustainability, branding, and digital transformation. Drawing on my regulatory foundation and belief in business as a force for good, I began expanding into social impact, wellbeing, and systems design.

In 2024, I founded Spark Social—a purpose-driven investing ecosystem dedicated to redefining how purpose, wellbeing, resilience & integrity shape personal, organizational, and societal value. Spark Social integrates community, technology, and social value to help people and organizations turn purpose into practical action, strengthen wellbeing, and create meaningful, lasting change.

Today, I work at the intersection of purpose, wellbeing and resilience & integrity. Through GCC Capital, Spark Social and my personal development initiative, Purpose in Motion, I help individuals, leaders, and organizations bridge purpose and live with clarity, resilience & integrity— not just for themselves, but for the communities around them.

If you believe that true success comes from growth, resilience & integrity, and meaningful contribution, I welcome you to connect.

Alfa MA - Chief Consultant

Alfa has been in the financial and fintech industry for over 15 years. She served as the general manager at GLS Technology where she led overseas business and completed the setup of JV with SOE to promote SMEs financing.

Prior  to  that,  she was  VP  in  Graphen AI looking  after  business  development  and worked  in  the  investment  and division  at  Dongxing  Securities, Securities and HSBC.

Lucas FONG - Chief Technology Officer

Lucas, an accomplished software engineer with  15+  years  of  experience,  is  a distinguished  CIP  alumnus  and  former mentor. Recognized   for   inventing   a visualized computer language, his startup was a TechCrunch Startup Battlefield top- 30 early stage start-up selection. As CEO of multiple   technology   startups,   he   has collaborated  with  venture  capital  firms,  a Hong  Kong-listed  company,  and  a  family office,  while  forging  partnerships  with leading   cryptocurrency   companies   to integrate tech with market insights.