Spark Social

Discover your own goals

This is us

You took the sourest lemon life has to offer, and turned it into something resembling lemonade

This is us

“That’s one small step for man, one giant leap for mankind.”

For us, every step counts.

Spark Social was established in July 2023, and is an innovative tech company for merging wealth and purpose for a better tomorrow that uses state-of-the-art technology with the pursuit of social good to foster the engagement with society for promising growth and ensuring positive social wellbeing. 

In 2024, we strengthened our brand under Spark Social to advance our mission of fostering social and economic growth through innovation. We, therefore introduced Spark Impact and Naxis Talent. Spark Impact leads impact investing in sustainable businesses while integrating advisory & consultancy services to meet diverse client needs. Naxis Talent empowers families by developing human capital through strategic educational planning and training, and businesses by providing business consultancy to drive sustainable, collective growth. In 2025, Spark Impact further extended its capacity by setting up Spark Capital, which is the capital solutions arm of Spark Impact. It reaffirms our commitment to merging wealth-building with meaningful social impact, positioning Spark Social at the forefront of “Social Value Investing”.

We’re here to make the jump – together. Our team of regulatory, social impact and communications professionals and business strategists will enable you to take your business into a new era, transforming it for success that outshines even stars in the night sky! Don’t be restricted by border; unleash yourself with us and reach heights no man has reached before. Join our journey today as we strode bravely toward a path far more fulfilling than ever dreamed possible.

What we believe?

The history has witnessed many companies and individuals neglecting their social responsibility in pursuit of their own self-interest. Greedy is leading to damaged society. As a result, the corporate regulator has begun setting regulatory requirements for corporations to incorporate social consideration when formulating business strategies. It is also believed that social problems are closely related to all stakeholders in society, and even an individual or a small shop can have an impact on society. We have strategically positioned ourselves to be a platform to address social problems.

Meet Our Team!

Responsible for making the magic happen

Luke Cheng

Founder

Alfa MA

Chief Consultant

Lucas FONG

Chief Technology Officer

3

Fei, Fulok, Jack

Happy Employee

Our Footprints in Asia

Hong Kong

As a major capital hub, Hong Kong provides strategic access to the Asia-Pacific region, allowing Spark Social to support investors and partners in the region with ease.

Melbourne

Known for its rich cultural diversity, Melbourne is an ideal base to foster inclusive, socially impactful initiatives aligned with Spark Social’s values and mission.

Shenzhen

Recognized as a technology and innovation hub in China, Shenzhen offers a dynamic environment for advancing tech-driven social impact initiatives and partnerships.

Our history

2022 August

Publication of Avocardo – a Social Value Magazine
Insights on social value, aiming to inspire collective creativity in addressing global development challenges

2023 July

Establishment of Spark Social
An innovative tech company for merging wealth and purpose for a better tomorrow in Australia

2024 January

Trial launch of our Online Platform
An initial version of an online platform for Spark Social Community

2024 March

Launch of Spark Social Community
Being inspired with the magazine about social value, we built a dynamic ecosystem for social value and social innovation

2024 September

Unification our Brand under Spark Social to Strengthen Social Impact
Advance our mission of fostering social and economic growth through innovation, and introduction of two business units: Spark Impact and Naxis Talent being the core businesses of Spark Social

2024 November

Official Launch of Spark Social
Establishment of our presence in Hong Kong and official launch of business operations in both Australia and Hong Kong, and Avocardo became the media partner of Spark Social

2025 January

Commencement of our First Social Impact Community Project
A purpose-driven wellbeing village designed as a collaborative ecosystem to connect individuals, families, businesses, and organizations for co-creating solutions that foster social innovation, learning, wealth growth, and wellbeing

2025 April

Introduction of Spark Village
A purpose-driven wellbeing village designed as a collaborative ecosystem to connect individuals, families, businesses, and organizations for co-creating solutions that foster social innovation, learning, wealth growth, and wellbeing
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Luke Cheng - Founder

Luke has over 20 years of working experience in the financial service sector, focusing on compliance and regulatory work, securities and futures markets, corporate finance, commodity, and wealth management. He started his career working at the Listing Division and Derivatives Product Development Division of HKEx. He progressively moved on to senior management in compliance departments of various banks and securities firms, including Prudential-Bache, HSBC, UBS, Natixis, and Standard Chartered Bank. With his extensive experience and knowledge in compliance, regulatory and financial markets, he is dedicated to providing comprehensive advice for clients and to promote the importance of ethical, compliance and sustainability in the financial sector.

In 2015, Luke started his own businesses being a corporate advisor for businesses and has been active in the start-up community in Hong Kong. He has expanded his consulting business to cover branding & digital creative, public relations and sustainability & communications. With blending his professional knowledge, he has provided valuable advices to businesses for growing and expansion. In July 2023, Luke set up Spark Social. 

Being a new start up business, Spark Social is an innovative platform for merging wealth and purpose for a better tomorrow that uses state-of-the-art technology with the pursuit of social good. It empowers both individuals and organizations to invest in and manage projects that deliver Social Value, promising growth and ensuring positive social wellbeing. With pressing concern about social matters, Luke believes Spark Social is the right business venture that will make real impact to our society. 

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Alfa MA - Chief Consultant

Alfa has been in the financial and fintech industry for over 15 years. She served as the general manager at GLS Technology where she led overseas business and completed the setup of JV with SOE to promote SMEs financing.

Prior  to  that,  she was  VP  in  Graphen AI looking  after  business  development  and worked  in  the  investment  and division  at  Dongxing  Securities, Securities and HSBC.

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Lucas FONG - Chief Technology Officer

Lucas, an accomplished software engineer with  15+  years  of  experience,  is  a distinguished  CIP  alumnus  and  former mentor. Recognized   for   inventing   a visualized computer language, his startup was a TechCrunch Startup Battlefield top- 30 early stage start-up selection. As CEO of multiple   technology   startups,   he   has collaborated  with  venture  capital  firms,  a Hong  Kong-listed  company,  and  a  family office,  while  forging  partnerships  with leading   cryptocurrency   companies   to integrate tech with market insights.